DESIGNER & CREATIVE

Nayaab
Anwar

Designing brands and digital experiences for organisations and products that have something real to say.

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SELECTED WORK

Projects that
made a difference.

Bully No More! Musical

This project focused on rethinking the digital presence of Bully No More! The Musical, an arts‑based programme that helps children recognise and respond to bullying.

The aim was not just to redesign the website, but to make the organisation's purpose immediately clear and felt. The experience was shaped to feel warm, accessible, and easy to navigate for schools, parents, and supporters.

Every decision, from structure and tone to visual direction, was guided by one focus: making the content feel supportive rather than instructional.

SCOPE OF WORK

  • ◆Website design
  • ◆UX thinking
  • ◆Visual direction
  • ◆Responsive system
Neighbors Immigration Clinic

This project focused on shaping the brand identity for Neighbors Immigration Clinic, a legal services organisation supporting newcomers and vulnerable communities.

The goal was to create a visual language that feels trustworthy, calm, and accessible, without adding complexity to an already sensitive process.

The identity needed to work across legal documents and community-facing materials alike. The core challenge was making it feel professional without feeling distant. A key principle was to position clients as capable and informed, never as victims, but as people navigating complex systems with support.

SCOPE OF WORK

  • ◆Brand identity
  • ◆Visual direction
  • ◆Brand guidelines
Style AI

This project focused on designing Style AI, an AI-driven mobile app that simplifies outfit planning and improves shopping decisions through personalised fashion recommendations based on what users already own.

The challenge was making AI feel useful without making it feel complicated. The app needed to guide users through wardrobe management, outfit generation, and styling choices in a way that felt intuitive, not like operating software.

Every interaction was designed around one idea: less friction between what you have and what you wear.

SCOPE OF WORK

  • ◆UX/UI design
  • ◆Interaction design
  • ◆AI and contextual design
  • ◆Product strategy
Fortuna Insights

This project focused on designing a product website for Fortuna Insights, an AI-powered legal research platform built to help legal professionals find, draft, and analyse faster.

The challenge was translating complex AI capabilities into something that felt immediately clear and credible. The site needed to speak to legal professionals who are sceptical of tech, and convert them.

Every decision was guided by one principle: make the platform feel powerful without feeling overwhelming. Dark, confident, and built to move fast.

SCOPE OF WORK

  • ◆Website design
  • ◆Visual direction
  • ◆Brand guidelines
  • ◆Information architecture
Sriram Emani

This project focused on designing a personal portfolio for Sriram Emani, a Hollywood-based actor, singer, and dancer with a career spanning film, television, and stage.

The challenge was capturing the range of his work, acting, singing, and dance, in a single site that felt cinematic without becoming cluttered. Industry professionals needed to find what they were looking for quickly, and press coverage needed to be prominently placed.

A dark, theatrical visual language was chosen to reflect the world Sriram works in. Every section was structured to tell his story with the same confidence his career demands.

SCOPE OF WORK

  • ◆Portfolio design
  • ◆UX leadership
  • ◆Information architecture
  • ◆Brand identity
ABOUT

Design is a conversation
between intention and impact.

I'm Nayaab, a designer and creative focused on work that sits between communication and care.

I believe design is most valuable when it helps people understand, navigate, and access what matters to them. Much of my work lives at the intersection of visual communication and social impact.

I collaborate with NGOs, nonprofits, and mission-driven organisations to create identities, campaigns, and digital experiences that feel clear, considered, and human.

I'm drawn to work that is useful, honest, and built to last.

BRAND IDENTITY
VISUAL DESIGN
ART DIRECTION
DIGITAL DESIGN
GET IN TOUCH

If the work matters,
I'd like to hear about it.

I'm open to collaborations with NGOs, nonprofits, and mission-driven organisations. If you have a project that could use thoughtful design, I'd love to hear from you.

Nayaab Anwar © 2026BUILT WITH INTENTION AND RESTRAINT.